Page 16 - 101 Ways to Market Your Business

1 Getting started

101 WAYS TO MARKET YOUR BUSINESS
GETTING STARTED

People generally start a small business or buy a small
business for different reasons. Sometimes it is because they
are good at their chosen profession and feel that they can
make a better living working for themselves, sometimes it
is a lifestyle change and sometimes it is simply a lifelong
dream.

With the advent of retrenchment and redundancy pack-
ages or early retirement payouts there are many more people
facing retirement long before they are actually ready. They
have cash and they have the energy and enthusiasm to start
their own business. The problem is that they rarely have
the experience required to run their new venture and to
make money.

Running a business requires many skills that take time
to develop. The question is how much time do you have to
develop them?

We are often reminded that many small businesses fail
within the first few years. From my experience the two
main reasons are a lack of initial capital (not enough
money) and a lack of marketing ability. The people running
these businesses work very hard, generally have excellent
products and often are completely dedicated to making

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