Page 11 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

#79 Always try to sell to the decision-maker, not

their assistant 163

#80 Using the facsimile to sell directly to other

businesses 164

#81 Always make a follow-up call after the sale 165

#82 Tips for making a good sales presentation 167

#83 What is ‘direct mail’ and can you use it? 169

#84 Take your message to the streets 171

#85 Put your brochure in government and

corporate mail-outs 172

#86 Don’t underestimate the value of trade

shows and expos 173

#87 Do a combined mail-out with other

businesses 175

#88 Run free training seminars 176

Section 12: Do you think like a customer? 177

#89 Use your waiting room or reception area to 178
sell your services
179
#90 Always have a top quality window display
to attract interest 181

#91 Ask your customers how they heard about 183
your business 184
186
#92 Offering free delivery may give you the 188
competitive edge 190

#93 Have ongoing quality SALES 192
#94 The power of free samples
#95 Offer a second opinion for free
#96 What is ‘value adding’ and can you use it?
#97 Using a ‘gift with purchase’ to sweeten the

deal

Section 13: Is your business promoted in as 193
many places as possible? 194

#98 An easy way for customers to keep your
number handy

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