Page 10 - 101 Ways to Market Your Business

CONTENTS

#59 Use cheap classified advertisements to

generate business 134

#60 Get your suppliers to assist with your

advertising 135

#61 Tap into large membership-based

organisations 136

#62 Making a radio advertisement that works 137

#63 Free local newspapers can produce plenty of

work 139

#64 Everyone gets one of these at the

supermarket 140

#65 If you are going to offer a discount, make it

a good one 142

#66 The perfect way to target families living in

your area 143

#67 Sponsor a courier and be seen all over town 144

#68 Advertise your business from behind 146

#69 Inserting promotional material in newspapers 147

Section 10: Does your business have credibility? 149
150
#70 Offer a 100 per cent money back guarantee 151
#71 Get behind organisations that support the 153
154
community 156
#72 Don’t underestimate the intelligence of your

customers
#73 Support a local team—a small cost for great

exposure
#74 Scan the newspaper for goodwill

opportunities

Section 11: Are you willing to go out and chase 157
business?

#75 Doing your first letterbox drop 158

#76 Use local markets to promote your business 160

#77 Talk to your neighbours 161

#78 Commit to making ten phone calls every day 162

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