Page 6 - 101 Ways to Market Your Business
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Contents
CONTENTS
Acknowledgements xiii
Section 1: Getting started 1
3
How to get results fast using this book 4
What do you need to know to get started?
How much time do you need to devote to 5
marketing? 6
How much business do you need to survive? 8
Why is it important to be different?
How much money do you need to spend on 9
marketing?
Do you want to find new customers or keep 12
existing ones? 13
Do you have ‘small business syndrome’? 14
What is market research and do you need it?
What type of promotional material should you 17
use? 19
Do you need a holiday before you get started?
How well do you know your competitors’ 21
businesses?
Have you had bad experiences with marketing in 22
the past?
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