Page 8 - 101 Ways to Market Your Business

CONTENTS

Section 5: Are you willing to try a few unusual 64
ideas? 65
66
#20 Get behind a wacky promotion 67
#21 Life in the chicken suit 68
#22 Enjoy the benefits of ‘brainstorming’ 69
#23 Use inflatable toys to build your business 70
#24 Remember the good old bumper sticker 71
#25 Use a spruiker to draw in the crowds
#26 Offer prizes in competitions 74
#27 Get your business in the Guinness Book of
76
Records 77
#28 Use the local pizza company to generate
79
business 82
#29 Take ownership of an event 83
#30 Think differently about marketing your
84
business 86
#31 Use industry publications to collect ideas
#32 Start a marketing ideas box 88
#33 Take your message on the road with a
89
mobile billboard
#34 Use a blackboard to get attention 92

Section 6: Do you encourage your staff to build 94
your business? 96

#35 ‘Can I help you?’—‘No thanks, I’m just 98
looking’ 99
101
#36 Can your staff sell (I mean really sell, not
just take orders)?

#37 Ask your staff and your customers to give
you their opinions

#38 Offer incentives based on results

Section 7: Do you make it easy for people to
buy from you?

#39 Pick up the cost of the call
#40 The perfect gift for the indecisive customer

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