Page 12 - 101 Ways to Market Your Business

CONTENTS

#99 The power of the local convenience store 195

#100 People read noticeboards in shopping centres 196

#101 Next time you visit the gym 198

Bonus section—Another 20 easy marketing 199
ideas for your business 201
203
#102 People expect and deserve fast service 205
#103 Make up a specific fax brochure 207
#104 Start your own club
#105 People do business with people they like 209
#106 Deal with customer complaints quickly and 212
fairly 215
#107 Make your own company video
#108 Do a desktop publishing course 216
#109 Make an audio tape to promote your 218
business 220
#110 Remember your customers’ names 222
#111 Have a ‘thank you’ party for your customers
#112 Keep accurate customer records 223
#113 Most businesses don’t follow up on sales 225
leads 228
#114 Bribe your customers with food 230
#115 Write letters to the editor 231
#116 Arrange a business networking lunch 233
#117 Perseverance pays 235
#118 Send money to get attention
#119 Advertising in magazines 237
#120 Can you generate more income with only a 240
little extra effort?
#121 Specialise

Appendix: Blank forms that may come in handy 241

Targets and goals 242
What makes your business unique 243
An example of a flyer that works 244
Use your invoice to promote your business 245

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