Page 7 - 101 Ways to Market Your Business
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101 WAYS TO MARKET YOUR BUSINESS
What is a successful business? 23
Ten important tips for running a successful 25
business
Section 2: Does your business stand out from 27
the crowd?
28
#1 Promote your business from the outside in 30
#2 Put your message on the company car 32
#3 Turn your invoice into a sales tool 34
#4 Sell yourself even when you’re not there 36
#5 Use the Internet to be noticed 38
#6 A good uniform impresses everyone 39
#7 Make the most of packaging
#8 Never underestimate the importance of a 40
42
business card
#9 Does your business have a memorable name?
Section 3: Do you make the most of the 44
customers you already have?
45
#10 Send out reminder notices 47
#11 Stay in touch with your customers 49
#12 Remember important dates 50
#13 Ask your customers for referrals 52
#14 Say thank you to generate more business
#15 What is a loyalty program and can you use 55
one?
Section 4: How do you generate free ‘word-of- 58
mouth’ advertising? 59
61
#16 Writing a press release 62
#17 Everyone loves a winner
#18 Call the local radio station 63
#19 Ask your customers to tell their friends
about you
vi
