Page 9 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

#41 Don’t make it hard for people to give you 102
money 103

#42 Make life easy for parents—cater for their
kids

Section 8: Do you have smart, hard-hitting 105
promotional material?
106
#43 The bolder the heading the bolder the 107
response
109
#44 Making your first brochure 111
#45 Make up an information booklet to give to
112
customers 114
#46 Always be prepared to hand out a brochure 116
#47 Build credibility with testimonials from
117
happy customers
#48 Start your own newsletter
#49 Clever promotional material costs no more
#50 How to always be under your customers’

noses

Section 9: Would you like to make everyday 118
advertising ideas work for your
business?

#51 Work with other businesses and promote

each other 120

#52 Making the most of Yellow Pages advertising 122

#53 Tickets please 124

#54 Making a newspaper advertisement that

works 125

#55 Using the cinema to spread the word 127

#56 Making a cheap television commercial that

works 129

#57 Bus advertising—inside and out 131

#58 Booking quality television, newspaper and

radio advertising space 132

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