Page 21 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

Not doing your marketing on a regular basis can have
a more dramatic end result—your business goes broke. The
moral is simple—you need to be disciplined and you need
to set aside a realistic amount of time to market your
business on a regular basis.

How much business do you need to
survive?

This is the start to any marketing campaign or plan and
unfortunately it is seldom considered in small businesses.
You need to ask yourself the question: how much business
do I really need?

There are two reasons to ask this question. The first is
to give you a daily target to aim for. If you don’t know
how much business you want you will never be satisfied.
The other reason is to try to eliminate the risk of getting
too much business—yes, that’s right, too much business.

The important thing to do now is to take a few minutes
and work out exactly how much business you need to cover
all of your costs. Be honest and realistic and overestimate
rather than underestimate. You can work out this figure
for a year, a month, a week or a day. I like to work it out
on a monthly basis, as most of our customers pay once per
month.

Once you know exactly how much business you need
to cover all costs you know exactly how much business you
need to survive. This is what it will cost you to open the
doors every day.

The next step is to decide how much profit you want
to make from your business. Add this to your survival
figure and, presto, you now have a figure to aim for. This
tells you exactly how much business you want.

It is amazing how clear everything becomes when all of

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