Page 19 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

the point that I am trying to make, so don’t look at it as
a repeat, look at it as me nagging.

There are also a number of sample forms that illustrate
the ideas suggested. These can be found at the back of the
book. One of the most important forms is the ‘Marketing
activity report’. Basically all you need to do is fill in the
blanks as you start on a new idea and then update it as
results start coming in. Put them in a file and you will
have an accurate and detailed account of your company’s
marketing activities. This will prove to be an asset the day
that you decide to sell your business as you can show
prospective buyers exactly what you have done to promote
the business.

What do you need to know to get started?

This part of the book is designed to give you a broad overview
of marketing any business. It will provide the answers to
many of the commonly asked questions and it will provide
these answers in a simple, easy to understand format.

The questions that will be answered and the topics
covered include:

• how much time you should spend marketing your
business;

• how much money you should spend on marketing;
• why it is important to understand your customers;
• what type of promotional material you should be using;
• ways to stay motivated; and
• tips for running a successful business.

I recommend that you read this part at some stage, whether
before or after you have read the 101 Marketing Ideas. The
information contained in the next few pages forms the basis

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