Page 20 - 101 Ways to Market Your Business

GETTING STARTED

of the marketing advice I give to all of my clients. Without
a doubt it helps to build successful businesses.

How much time do you need to devote
to marketing?

Most of the marketing ideas recommended in this book
will take less than 30 minutes to implement. The big
question that you need to ask yourself is how much time
can you devote to marketing and promoting your business?
You may be able to spend 30 minutes per month or you
may be fired up and ready to commit to 30 minutes per
day. It doesn’t matter how much time you allocate as long
as you make the effort to implement new ideas on a
regular basis. You be the judge on how regular the basis
needs to be.

The time that you devote to marketing your business
needs to be quality time. It is no good trying to squeeze
it in among the thousand and one other responsibilities
that you have to deal with on a daily basis. I am a firm
believer in doing your marketing away from your business,
in an environment where you won’t be disturbed or dis-
tracted. At least use this time to plan your strategy and
then do the actual implementing of ideas at the office.

Many business operators feel that marketing is like
doing book work—it is something that you have to do
rather than something that you want to do. We all know
what happens if you don’t do your book work. At the end
of the financial year you sheepishly take the shoe box full
of receipts to the accountant who gives you ‘the look’. You
throw the box on the accountant’s desk and run out the
door. A few months later the tax man rings asking a few
‘please explain’ type questions and eventually you will have
to pay someone a lot of money.

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