Page 399 - Social Media Marketing
P. 399
Index
A JFK, 218 audience definition, 343–344 377
Newark, 172 Austin, Texas
AARP’s online community, 58, 256 Alaskan Airlines, 12, 217 ■ ╇ I ndex
Abbot, Susan, 129, 130 Alaskan salmon, 258 Dachis Group, 91, 161, 163, 197,
Abbot Research and Consulting, 129, A-list bloggers, 46, 170 334
all about me...and us, 174–175
130 Alterian’s SM2 platform, 46, 124, Dachis Group in, 91
Accenture’s 2010 Global Content FG SQUARED in, 85
127, 128, 129, 149, 168, 184, Formaspace in, 180–181, 182
Study, 47 235, 238, 242 GSD&M in, 56, 58, 117, 283
action sports, 263, 264, 267, 268, Altimeter “Engagement db 2009” Homeaway in, 6
report, 225, 228 Social Web Strategies in, 45, 279
284 Altimeter response matrix, 12, 25, Twellow and, 290, 291, 296
active listening, 23, 110, 111, 112, 186, 345 authority, earning, 35
Altimeter’s social computing policies, automated listening tools, 148
113, 115, 116–117, 124, 247, 254 automated sentiment, 148
129–130, 131, 135, 147, 167, Amazon, 232 awareness, 321, 322, 326, 328
168, 187, 188, 217, 219. See also AMD, 340
listening American Airlines, 12, 218 B
activity feeds, 296, 310 American Baby, 224
adjacency, 306, 307 American Cancer Society, 91 B2B. See business-to-business
Ad:Tech, 305 American Express, 45, 178, 267, 303 baggage delivery standards, 121–122.
advocacy American Express “Open Forum,”
benefits of, 21–22 267, 303 See also Bengaluru International
engagement and, 211–214, analytics. See also social media Airport
analytics; Web analytics Bain Consulting, 180
225–227 business analytics, 158–162, 163, Bank of America, 114
advocate Mom, 140, 190 Barrett, Andrew, 265, 266
AIIM (Association for Information 180–184, 241, 274 baseball, 256
commerce analytics, 161 Basecamp, 76, 243
and Image Management), 339 Android-based G1 phone, 90, 223 baselines, 167–169, 184
Aircel, 65 anonymity, 8, 82, 83, 319, 336, 337 BatchBlue, 240
Ant’s Eye View, 14, 34, 39, 173–174 BatchBook, 240
Bengal Tigers and, 271, 272 AOCC (Airport Operation Command Bazaarvoice, 12, 124, 145–146, 160,
voicemail application, 65, 66, 103, 226, 332
Centre), 122 beingpeterkim.com, 26, 197
271, 326, 331 APIs (application programming Bengal Tigers, 271, 272
aircraft carrier tour, 10–11 Bengaluru International Airport, 1,
airline flight delays, 214–220 interfaces), 298. See also social 118, 119–123, 136
graph APIs Best Buy, 36, 342
3-hour rule, 214, 215, 216, 217, Appirio Cloud Connectors, 238 best practices
219 Apple moderation, 34
iPhones, 89, 140, 223 for social business, 191–197
airlines iPods, 112 social computing policies, 70
Alaskan Airlines, 12, 217 application programming interfaces Better Homes and Gardens, 224
American, 12, 218 (APIs), 298. See also social Bhargava, Rohit, 116, 166. See also
Boeing, 114 graph APIs active listening
Continental Airlines, 1, 12, 39, applied knowledge transfer, 69–71 Bill of Privacy Rights (Social Web),
73, 118, 119, 172, 217 Armadillo Award, 186 303
Dubai’s Emirates, 218 Arrington, Michael, 237 “Bill of Rights” (Social Web), 237
JetBlue, 218–219, 220 Aspen Institute, 83 “Bing-Thon,” 94
Kingfisher Airlines, 73, 218, 336 Assheton-Smith, Glenn, 256, 273 birds of a feather flock together, 293.
ratings/reviews and, 12 Association for Information and See also homophily
Southwest Airlines, 12, 56, 94, Image Management (AIIM), 339 Black Belt program (Intel), 35, 36
186, 217 Atari’s Tweet in Klingon, 94–95, 105 bladeless fans, 123, 148
United Airlines, 39 AT&T, 213 Bliss, Jeanne, 321
attention holders, 284
Airport Operation Command Centre
(AOCC), 122
airports
Bengaluru International Airport,
1, 118, 119–123, 136
Cleveland/Milwaukee choice and,
208–209
