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INDEX Waterford Crystal Factory 150 Wilkin & Sons Limited 237
Waterstone, Tim 22, 94 Wilkins, Jack 193
weaknesses (SWOT analysis) 71–2 Wired (magazine) 100, 221
weighted criteria grid 14, 170–1 women 126, 185–6, 212–13
Western Union 154 Woodward, Clive 32, 84–5
Whittle, Sir Frank 210 Wootliff, Matthew 6
whole-brain thinking 11, 13, 15, 32–3, work culture 37
Wray, Edward 232–3
69, 106, 98, 152, 162, 211 Wren, Sir Christopher 194
creativity and 41, 43–55 Wujec, Tom 73
mastering (steps) 43–52
power of (IKEA) 52–5 Xansa 77, 186, 212, 218
‘Why?’ 13, 72, 74–80, 105–6, 117, 235
