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simplification 16, 230–1 tennis/skiing analogy 14, 104–7, 109, INDEX
Sinclair, Clive 22, 26–8 152
Sinclair C5 8, 26–8
skiing/tennis analogy 14, 104–7, 109, thinking style
balance 42–3
152 non-preferred (strengthening) 46–9
small-money model 228 outside the box 84–5, 134
Small Business Service 19 preferred (identifying) 43–5
Smit, Tim 146 switching between 46–8
Smith, Frederick 16, 186, 188, 192, upside-down 14, 111, 147–51
see also analogical thinking;
203–9, 218, 227 conventional thinking; convergent
Smith, (W.H.) 61 thinking; divergent thinking;
social change (PEST analysis) 71–2 whole-brain thinking
social needs 191
social risk 190 threats (SWOT analysis) 71–2
Sock Shop 183, 190 3M 7, 20–1, 193
Sony 97, 216 Tiger beer 31, 161
Sony Walkman 92, 122, 216 time factor
South West Airlines 143
Speakman, David 233 boundary-hopping 90, 96–7
Sperry, Roger 37–8, 39 creative procrastination 64–5, 67, 70,
split-brain theory 37–8, 39
stage-gate model 33–4, 101 124
Staines, Christopher 23 developing alternatives 62–6
stakeholders 22–4, 227, 231 rush to action 6–7, 10, 61–2
Starbucks 22, 173, 185, 215 Timmons, Jeffry 8, 12, 18
Stayer, Ralph 80–1 total immersion (in market) 68–9
Stear, Rory 23 Toyota 75
Steetley Organisation 128 Toys R Us 165
Stevenson, Matt 236 Trailfinders 61, 65
stimulus materials 14, 111, 119–22, 123 training shoes 17, 30, 32, 183
strategic groups 90, 92 Travel Counsellors 93, 233
strengths (SWOT analysis) 71–2 Tremellen, Sarah 180, 219
sub-systems, transferring 111, 147–8 Trotters 190
substitute 115, 116, 236 Tsing Tao 161
substitute industries 90, 91–2 20 per cent time 21
success 68, 210–11 two-phase screening process 164–76
Sunrise Medical 170, 179
suppliers 211, 219 Ultimo brand 122
supply chain 140–2, 219 uncertainty 19–20
sustainability, protection and 182 underlying principle 111, 139–42
Swan, Joseph 155, 156 uniqueness 230–1
Swan United Electric Light Company Universal Stock Printer 153–4
upside-down thinking 14, 111, 147–51
156, 163
Swatch 95–6, 129–30, 218 value curve concept 90, 116
‘sweat equity’ 201 van de ven, Andrew 42
Swift-Lite Charcoal 83 van Zwaneberg, Martin 137
SWOT analysis 71–2 viability 180–1, 182
Syntectics, Inc. 146 vigilance 16, 232–3
Virgin 94, 228
‘Tech Box’ 119–20 von Oech, Roger A. 31
Technical Data Corporation 200 von Stamm, Bettina 66
technological change (PEST) 71–2
Tees Valley study 63, 125, 184 Wal-Mart 60
telegraphy 153–4, 156, 213–14 Walesa, Lech 149-50
Telerate 76, 93, 201 washing machines 3, 21
watch industry 21, 95–6, 129–30, 218
