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Millar, Steve 78, 87 tools for 72–97 INDEX
mind-mapping 111, 134–6, 222 total immersion 68–9
Mind Gym 14, 110–14 Osborn, Alex 51, 112, 114, 132
minify (or magnify) 115, 116, 236 Osborn product and service
Minnesota Innovation Research Program
development
17, 42, 233 list 111, 114–15, 117
Mirman, Sophie 183, 190 ‘outside the box’ thinking 84–5, 134
models 16 outward transfer (business process) 143
modify (Osborn checklist) 115 own-label products 87
Mone, Michelle 122
Monsanto 213 Palm Pilot 92
Morgan (JP) 232 Palmer, Andrew 108, 180, 181, 219, 220,
morphological analysis 111, 123–5, 127,
223, 240
130, 145 Pals beer 161
Motor Industry Research Association 27 Pan Am 206
Motorola 99, 100 Pankhurst, Julie 81
Moya, Joe 69, 145 parallel markets 83–5
Mr Rooter (plumbing franchise) 126 paralysis by analysis 6, 178
Mueller, Gary 198–202, 210, 225–6, 229, parsimony, asset 16, 227, 228–30, 235
passion 25–6
231 Pasteur, Louis 85
Mueller, George 200 patents 7, 152–3, 157, 181, 213–14, 220
Müller yoghurts 94 Paul, Linus 132
multi-box matrix 127–8, 145 Pearson 84
Mysore Breweries 161, 239 Penguin Books 90
penicillin 71
NASA 34 people power 213
natural solutions 139 Perot, H.Ross 215
nature (bionics) 145–7 persistence 25–6
Navarrete, Miguel Jose 246 person-focused criteria 14, 177, 185–92
need 191, 237 personal choices (criteria) 187
Nesmith, Bette 136–7 personal development needs 191
New Covent Garden Soup Company 108, personal experience 81, 160, 233
PEST analysis 71–2
180–1, 195, 219, 223, 240 phonograph 107, 155, 157
newspaper market 92 Photo Odyssey 170
Newton, Isaac 108 Pi Capital 6
Night Watch, The (Rembrandt) 73–4 planning for implementation 4, 13, 15
NIKE 29, 30–3, 228
Notley, Anne 189 blocks to implementation 211–39
Nutt, Paul 62 Federal Express (case study) 203–8
importance of 209–10
objections, anticipating 23–4 Jollibee Foods (case study) 243–7
observation (of core users) 72, 80–1 milestone planning 16, 24, 239–43
Odysseum, Inc. 17, 170 success and 210–11
Okie, Francis G. 20 playfulness 25–6, 50, 132
open mind/approach 63–4, 66, 69, 218 plumbing, differentiation in 125–6
opportunities (SWOT analysis) 71–2 Poincaré, Henri 108
opportunity 23, 184, 218 Polaroid camera 10–11, 17, 74, 169–70
opportunity-seeking/shaping 2–3, 12–13 political change (PEST analysis) 71–2
politics (external/internal) 211, 215, 233
Amazon.com (case study) 57–61 Popcorn, Faith 233
definition 66–8 Pope, Pauline 170
fact-finding 70–2 portfolio analysis 234
Iridium (case study) 99–102 Portland cement 157
prioritisation 97–8 positivity 25–6
rush to action 61–2
time to develop alternatives 62–6