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INDEX Interval Research Corporation 198 Lenz, Darryl 122, 193
Intuit 81, 91, 116, 195 Levitt, Theodore 210
intuition 10 Lewis, D. 36
light bulb 107, 144, 152, 155–6, 163
IKEA (case study) 52–5 linkages (among events) 241
logic and 11, 29–35, 37–43 Liquid Paper 136
inward transfer (business process) 143 Llewellyn-Bowen, Laurence 120
Iridium 13, 20, 57, 99–102, 181, 193, logic

214–15 analysis and 9–12
Iron Bed Company 189 IKEA (case study) 52–5
Ishikawa, Kaoru 223 intuition and 11, 29–35, 37–43
ISI Emerging Markets 202 London Qualifications 84
Lucozade 80
Janis, I.L. 173–4
Joe Designer, Inc.69, 145 McDonald’s 16, 35, 75–6, 173, 182, 220,
Johnson, James 82 243–7
Johnson, Jeff 31
Johnson & Johnson 82 MacMillan, Ian 229, 239
Johnsonville Sausage Company 80–1, magnify (or minify) 115, 116, 236
Maison Caurette 162
93–4 management consultants 25–6
Johnston, Craig 82–3, 144 Mann, L. 173–4
Jollibee Foods Corporation 16, 182, 217, manufacturing 211, 218–19
mapping
243–7
judgement/judgemental thinking 51, 111 customer journey 111, 117–18
junk collection (mental workout) 119–20 market 94–5, 126–7
mind- 111, 134–6, 222
‘kaleidoscopic thinking’ 38 market 68–9, 179–80
Kamprad, Ingvar 35, 44, 52–5, 147, 212, development 124–5
hostility 18–19
218, 219, 222, 228 mapping 94–5, 126–7
Kanter, Rosabeth Moss 38 market research 66, 72, 80–1, 127, 195,
Kaplan, Jack 79
Kay, John 209 206
Kekulé, Friedrich August 40 marketing 78–9, 88
Kelley, Tom 67, 85, 119–20, 134, 145, Marks & Spencer 79, 87, 118, 137
Marton, F. 38
197 Mattocks, Darryl 58, 60–1, 65, 164, 172,
key words 88
Kim, W.Chan 90, 116 185
kinetoscope 157 Mauborgne, Renée 90, 116
Kleenex 80 Mayer, Peter 90
Knight, Phil 29, 30–3, 181–2, 228 ‘me-too’ policy 63–4, 109–10, 179, 184
Knowledge Transfer Partnership 189 Menlo Park 138, 154
Kroc, Ray 35, 75–6, 173 mental workouts
Kroyer, Charles 86
Kunnan, Lo 183 analogical thinking 14, 111 123,
136–47
Lambert Review 15
Land, Edwin 11, 17, 74 checklists 14, 111, 114–18
Law, Andy 120 combinations 111, 122–31
lead users 72, 80, 81–5 free association 111, 119, 121, 131–6
left brain 14–15, 73, 131, 135, 152, 177, ground rules 111–14
stimulus material 14, 111, 119–23
197 types of 110–11
creativity and 35–52 upside-down thinking 14, 111, 147–51
dominance (testing) 43–52 Merrill, Charles (Merrill Lynch) 213
split-brain theory 37–8, 39 Metcalf, Julian 126, 187
stretching 49 Microsoft 41, 60
thinking see convergent thinking milestone planning 16, 24, 239–43