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257REFERENCES

179 Ingebretse, M. ‘Swim with the Big Fish,’ posted at www.wellsfargo.com;
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180 Tiptree News, Summer 2004, posted at www.tiptree.com
181 ‘A bookstore by any other name,’ speech by Jeff Bezos to the Commonwealth

      Club of California, 27 July 1998, posted at www.commonwealthclub.org
1812 Block, Z. and MacMillan, I. ‘Milestones for successful venture planning,’

     Harvard Business Review, September–October 1985
183 Sources: ‘Jollibee beats rival McDonald’s at its own game,’ Business World, 28

      June 2004; Quimpo-Espino, M. ‘This Jolly man deserves his ‘langhap sarap’
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      24 June 2004; speech by Tony Tan Caktiong to Asian franchisers, reported in
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