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REFERENCES254
100 Rickards, T. Creativity and Problem-solving at Work (Aldershot: Gower
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101 Information from Swatch company website, www.swatch-
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103 Kelley, T. The Art of Innovation – Lessons in Creativity from IDEO, America’s
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104 Ibid.
105 Buzan, A. Use Your Head (London: Ariel Books, 1974)
106 Sutton, R. Weird Ideas That Work – 111⁄2 ways to promote, manage and sustain
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110 Rogers, B. Seize the Future for Your Business – using imagination to power
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112 Hargadon, A. and Sutton, R. ‘Building an Innovation Factory,’ in Harvard
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114 Chun, J. ‘Theory of Creativity,’ Entrepreneur, October 1997
115 Smit, T. eden (London: Corgi, 2002)
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119 Sources: Lemelson Center website, including
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122 Ibid.
123 Ibid.
124 Kotha, S. ‘Competing on the Internet: The Case of Amazon.com,’ European
Management Journal, Vol 16, No 2, 1998, pp 212–22
