Page 218 - Best Digital Marketing Campaigns in the World
P. 218
Index 209
target audiences for Wall-E game (Disney/Pixar) 97
12 cams create your Top Predictions for IT Organizations
rainbow 163
Absolut Vodka – an Absolut and Users, 2010 and Beyond:
World 87–88 A New Balance 13
Barack Obama’s 2008 Tourism Queensland 103–12, 108,
presidential campaign 182 193
Barnado’s Break the Cycle TurboTax (US taxation
campaign 175 software) 71–75, 191
Dockers ‘Pants Dance’ 25 Turkcell’s Click-to-Win app 159
Doritos Hotel 626 38 Turkey see Pepsi
Foster’s Ozometer 125 TV commercials 47, 59, 61
IBM’s Lost in Space 140 Twitter 8, 14, 16, 19, 40, 72,
Lynx Primal Instinct game 46 126–27, 129, 134, 140, 183,
Mercedes-Benz smart fortwo 190, 195, 197
car 34 @Udigital 4, 9
Nintendo Wario Land ‘Shake It’ and celebrity Ashton
game 91
Nokia’s Online as it Happens Kutcher 167, 168
campaign 147–48 statistics for 17
Pepsi Makes Your Day 158 and World Malaria
photographic adventures of Nick
Turpin 66 Day 167–73
Pizza Hut iPhone application 60
Pampero and the Ephemeral understanding digital 7–8
Museum 151–52 Understanding Digital
Rage against the Machine 54
Schirn Kunsthalle ‘Playing the Marketing 12, 23, 189
City’ exhibition 134 United States
The Spoonful e-newsletter
(Kellogg’s) 79 critical mass of social networks
Star Trek 113 in 15
Tourism Queensland – Best Job
in the World 104 video 188
TurboTax Super Status online 22–23, 22
campaign 71 Vimeo sharing network 177
Walsh, J 29–30, 30
Web 3.0 and Web 4.0 189
website analytics 23
