Page 216 - Best Digital Marketing Campaigns in the World
P. 216
Index 207
Nicol, B 61–62 see also Pizza Hut Reitman, J 7
Nintendo Wario Land ‘Shake It’ reports
game 91–95, 94, 192 Smartphone Shopping Behaviour
‘No Worries’ message 125–26 Report (PriceGrabber.
com) 18
127–28
Nokia research (on)
future of agencies (Forrester
N97 phone/Online as it Happens Research) 195–96
campaign 147–50 impact of technology/digital
marketing on advertisers
Ovi Store 148–49 and agencies 196
Obama, President 168, 181–85, results for
191, 192 12 cams create your
rainbow 164
Ogilvy/Ogilvy New York 140–41, Absolut Vodka – in an Absolut
144, 145 world 88
Barack Obama’s 2008
Online as it Happens (Nokia presidential campaign 183
campaign) 147–50 Barnado’s Break the Cycle
campaign 177
Online Measurement (UKOM) Dockers ‘Pants Dance’ 26
company 14, 15 Doritos Hotel 626 39–40
Foster’s Shadow/Virtual Shadow
Pampero Fundaçion 152 Napping campaigns 121
Pampero Rum 151–55, 192 IBM’s Lost in Space 141–42
Lynx Primal Instinct 47–49
and the Ephemeral Malaria No More: World Malaria
Museum 151–54 Day 168–69
and high-profile celebrity
Papervision 114, 115 tweets 169
3D Flash plug-in 98–99 Mercedes Benz smart fortwo
car 35
Paramount and Star Trek 113–18 Nintendo Wario Land ‘Shake It’
Paterson, C 54 (BBC News) 54 game 92
Pepsi 157–62, 193 and objectives: Pizza Hut iPhone
application 61–62
Makes Your Day
campaign 157–62
market share of 157, 160–61
Persson, T (Great Works) 89
Pizza Hut 59–64, 191
PR 106, 109, 141
online 23
and Taylor Herring 106
