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206 Index
Pepsi Makes Your Day and mosquito nets 168, 169,
campaign 160–61, 161 192
photographic adventures of Nick marketing 153, 196–97
Turpin 67–68, 68 adaptive 196
affiliate 23
Pizza Hut iPhone application 62, and co-creation 164
62 e-mail 23
internet 11
Rage against the Machine 55 location-based 21
Schirn Kunsthalle ‘Playing the mobile 159, 161
online 8, 14, 18–19, 23, 41, 133
City’ exhibition 135, 136 and power of engagement 29
The Spoonful e-newsletter search engine (SEM) 23
strategy 81, 196
(Kellogg’s) 80–81, 82
Star Trek 115–16, 116 media communications: Ignition
Tourism Queensland – Best Job Factory (OMD) 26
in the World 108, 108 Medialets 26, 27, 31
TurboTax Super Status 73–74, 74 Mercedes-Benz and smart
Wall-E game (Disney/
fortwo 33–36, 36, 191
Pixar) 99–100, 100 Millward Brown (Brand Image
Levi Strauss 25–29 see also
Tracker) 152
Dockers mobile commerce 18
links see website links to mobile devices 18–19 see also
Lisbon see Pampero
location-aware social Apple
and 3G coverage 19
applications 20–21 apps for 183
FourSquare 21, 21 browser-enabled phones 18
looking forward 187–97 high-end 19
Lynx 191 phones 188–89, 190–91
Primal Instinct 45–51 web-enabled phones 18
mobile internet usage 18–19
McCartney, Sir P 54 Morter, J and T 53, 57
McElderry, J (2009 X Factor and Rage against the
winner) 54 Machine 53–57, 56
McLaughlin, E 6 Myspace 46, 47, 48, 49, 72
McLuhan, M 189–90, 195
Malaria No More: World Malaria Marquee ad unit 98
Day 167–73,191–92 see also
Twitter
