Page 210 - Best Digital Marketing Campaigns in the World
P. 210
Index 201
blogs 4, 14, 16, 22, 40, 72, 74, 92, Tourism Queensland – Best Job
105, 107, 121, 148, 149, 164 in the World 103
and micro-blogging 17, 19, 168 case study summaries 191–94
brand(s) 6, 8, 11–12, 20 challenges for
awareness 5, 12, 121, 163 12 cams create your rainbow
and e-mail 80–81 campaign 163
and insight into customer
Absolut Vodka – in an Absolut
demand 16 World 87
online 16, 19–20, 90
and power of online media 55 Barack Obama’s 2008
recognition 26 presidential campaign 181
Burmaster, A 14
Butterworth, M 83–84, 83 Barnado’s Break the Cycle
campaign 175
CAM foundation (UK) 196
campaign budgets for Dockers ‘Pants Dance’ 25
Doritos Hotel 626 37
Barack Obama’s 2008 Foster’s Ozometer 125
presidential campaign 181 Lynx Primal Instinct 45
Malaria No More: World Malaria
Dockers ‘Pants Dance’ 25
Doritos Hotel 626 37 Day 167
IBM’s Lost in Space 140 Nokia and N97 phone: Online as
Lynx Primal Instinct 45
Malaria No More: World Malaria it Happens 147
Pampero and the Ephemeral
Day 167
Mercedes Benz smart fortwo Museum 151
Pepsi campaign in Turkey 157
car 34 Pizza Hut iPhone
Nintendo Wario Land ‘Shake It’
application 58
game 91 Rage against the Machine 53
Nokia’s Online as it Happens Schirn Kunsthalle ‘Playing the
campaign 147 City’ exhibition 133
Pampero and the Ephemeral Mercedes Benz smart fortwo
Museum 151 car 33–34
Pepsi campaign in Turkey 157 Star Trek 113
Rage against the Machine 53 TurboTax Super Status
The Spoonful newsletter
campaign 71
(Kellogg’s) 79 Wall-E game (Disney/Pixar) 97
‘Chirp’ Developer Conference
(2010) 17
