Page 214 - Best Digital Marketing Campaigns in the World
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Index 205
Star Trek’s MTV website TV viewers in 163
takeover 116
Kellogg’s Rice Krispies and The
Timothy ‘Scott’ Case with Spoonful
Malaria No More e-newsletter 79–85, 82, 83,
beneficiaries 173 191
Turbotax 74 key performance indicators 48,
UK internet usage (April 106, 115
2010) 15 Kutcher, A 167–70, 191 see also
Vicky Azarian (Ogilvy New Malaria No More
York) 145 lessons from
viral video (YouTube) 22 12 cams create your
WALL-E MySpace profile 100 rainbow 164–65, 165
WOWOW and user-generated Absolut Vodka – in an Absolut
world 89–90, 89
rainbows 165 Barack Obama’s 2008
‘Indies’ as target audience for presidential
campaign 183–84
Pampero 151–52 Barnado’s Break the Cycle
Industrial Light and Magic 114 campaign videos 177–78,
innovation 8, 62, 73, 93 178
Dockers ‘Pants Dance’ 27–29
and clever use of technology 5 Doritos Hotel 626 40–42
digital 136 Foster’s Ozometer 127–28, 128
interactive media/rich media 47, Foster’s Virtual Shadow Napping
campaign 121–22, 122
49, 66 IBM’s Lost in Space 142–43,
internet 5, 12–22, 87, 178, 188, 143
Lynx Primal Instinct 49, 50
191 Malaria No More: World Malaria
advertising 93 Day 170, 171
mobile 18–19 Mercedes Benz smart fortwo
users, UK 14–15, 14 car 35–36, 36
users worldwide 13–14 Nintendo Wario Land ‘Shake It’
iPhone 26–27, 27, 28 see also game 93
Apple and Pizza Hut
apps for 8, 47, 60
dice tool 135
and shakeable ad 26
Japan 102 see also WOWOW
Radiohead’s tour in 163, 193
