Page 212 - Best Digital Marketing Campaigns in the World
P. 212
Index 203
TurboTax Super Status 77 mobile devices 18–19 see also
Wall-E game (Disney/Pixar) 101 main entry
WOWOW – 12 cams create your
online (viral) video 22, 22
rainbow 166 social media 14–18 see also
data 194–95 main entry
de la Rocha, Z 55 expert views on
Digital Media Awards 5
Disney/Pixar Wall-E game 97–102, Foster’s use of social media:
Mike Berry 129, 130
115, 192
Dockers 191 IBM’s Lost in Space campaign:
Nick Suckley 143
demographic goals of 26
‘Pants Dance’ campaign 25–31, Rice Crispies site: Matt
Butterworth 83, 83
27, 28, 30
Doritos Hotel 626 37–41, 39, 41, 191 Facebook 8, 14, 16–17, 40, 46, 48,
56, 56, 66, 72, 80, 107, 111,
client testimonial 40 129, 134, 140, 141, 183, 195,
197
e-mail 21, 80–82, 109, 134,
140–42, 182–83, 191 group for Rage against the
Machine for Christmas No
marketing 23 1 54
power of 80–81
and The Spoonful figures
Doritos Hotel 626 microsite 41
e-newsletter 80–82, 82 Foster’s Ozometer 128
video 140–41 Lisbon’s ephemeral
eMarketer 15, 16, 18 museum 154
evolution of digital marketing Matt Butterworth 83
(and) 11–24 Fong, Mr 140–41, 142 see also
business, brand and IBM
customers 11–12 Foster’s 192
change in access to and use of ‘No Worries’ message 125,
126–28
internet 14 Ozometer 125–31, 128, 130,
current market situation 12–13 131, 192
global phenomenon – local Shadow Napping TV
campaign 119–23, 122
impact 13 Super Chilled 119
location-based services 20–21,
21
