Page 211 - Best Digital Marketing Campaigns in the World
P. 211

202 Index

click through  26                      credits for
   rates (CTR)  141, 183                  Absolut Vodka – in an Absolut
                                                  world 90
clutter 193                               Barack Obama’s 2008
CNN  77, 105, 148, 167, 168, 170                  presidential campaign  185
Coda Research Consultancy Ltd  18         Barnado’s Break the Cycle
Cowell, S  53                                     campaign 179
                                          Doritos Hotel 626  42
   and The X Factor 53                    Dockers ‘Pants Dance’  31
creative biographies of                   Foster’s Ozometer  131
                                          Foster’s Shadow Napping
   Bradley Eldridge  51                           campaign 123
   Chris Chung  118                       IBM’s Lost in Space
   Chris Lindau  145, 145                         campaign 144
   Collette Collins  179                  Kellogg’s The Spoonful
   Darren McColl  112                             newsletter 84
   Dave Bedwood  70                       Lynx Primal Instinct  50
   Erik Norin  150	                       Malaria No More  172
   Hunter Hindman  43                     Mercedes Benz smart fortwo
   Jason Simon  77                                car 36
   Jon Beardsley  185, 185                Nintendo Wario Land ‘Shake It’
   Jon Sharpe  123, 123, 131, 131                 game 95
   Josh Golsen  102, 118                  Nokia’s Online as it Happens
   Juan Christmann  155                           campaign 150
   Kampei Baba  166                       Pampero Rum – Ephemeral
   Laura Primack  102                             Museum campaign  155
   Nick Collier  77                       Pepsi Bottling Group
   Oguz Savasan  162                              Turkey 162
   Olaf Czeschner  137                    photographic adventures of Nick
   Rex Cook  102, 118                             Turpin 69
   Rick Condos  43                        Pizza Hut iPhone application  63
   Sam Ball  70                           Schirn Kunsthalle ‘Playing the
   Scott Lindsey  64                              City’ exhibition  136
   Theo Skye  31                          Star Trek 117
   Timothy ‘Scott’ Case  173, 173         Tourism Queensland – Best Job
   Vicky Azarian  145, 145                        in the World  110
   Wolfgang Hofmann  83
creativity  98, 105, 112, 187–88, 193
   and presentation  5
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