Page 213 - Best Digital Marketing Campaigns in the World
P. 213
204 Index
Virtual Shadow Napping Chris Lindau (Ogilvy New
campaign 120–22 York) 146
Foursquare 8 Dockers iPhone Ad 27
location-aware app 20–21, 21 Dockers iPhone app 28
Doritos Hotel 626 online
Gartner analysts 13, 18
Godin, S 153 game 39
Golden Spider Awards 5 Foster’s Virtual Shadow Napping
Google 1, 3, 17, 22, 66, 106, 107,
campaign 122
188, 195, 196 see also FourSquare (location-aware
YouTube
GPS-enabled equipment 20 application) 21
Great Barrier Reef islands see IBM’s Lost in Space
Tourism Queensland
Grohl, D 54 campaign 143
Jon Beardsley (Pontiflex) 185
Harfoushi, R 192 Jon Sharpe (Play) 123
horror online/Hotel 626 38–41, 39, Jon Walsh (Media Ventures) 30
Juan Christmann (Leo
41
Huh, B 11 Burnett) 155
Kellogg’s e-mail newsletter – The
IBM 192
Lost in Space Spoonful 82
campaign 139–46 Lynx Primal Instinct
Rational software
technology 139, 141 campaign 50
Nick Suckley (agenda21) 144
illustrations/photographs Nintendo Wario Land ‘Shake It’
Absolut Vodka – in an Absolut
world 89 game on YouTube 94
African children and Malaria No Nokia: Online as it Happens
More 171
Barnado ad (Guardian campaign 150
website) 178 Pepsi Makes Your Day
Best Job in the World (Tourism
Queensland) – final campaign 161
applicants 108 photographic adventures of Nick
Turpin 68
Pizza Hut iPhone application 62
Playing the City (Schirn
Kunsthalle) 136
Rage against the Machine 56
Smart fortwo car (Mercedes
Benz) 36
