Page 217 - Best Digital Marketing Campaigns in the World

208 Index

Pampero and the Ephemeral Pixon 65, 66 see also Lean
Museum 152–53 Mean Fighting Machine

Pepsi Makes Your Day Schirn Kunsthalle ‘Playing the City’
campaign 159–60 exhibition 133–37

photographic adventures of Nick and free iPhone dice
Turpin 67 tool 135

and passive and active Seacrest, R 168
contacts 67 search engine optimization

Rage against the (SEO) 23
Machine 54–55, 56 SMS for Life campaign 192
social media 14–18, 23 see also
Schirn Kunsthalle ‘Playing the
City’ exhibition 135 Facebook; Myspace; Twitter
and YouTube
and free iPhone dice Bebo 47, 49
tool 135 Flickr 66, 67, 68
immediacy of 18–19
The Spoonful newsletter LinkedIn 195
(Kellogg’s) 80 and social good 167 see also

Star Trek 115 Malaria No More and
Tourism Queensland – Best Job Twitter
trends in 127
in the World 105–07 Sony – Epic music label 55
and Ben Southall 105, 108 Southall, B 193
connection to social media/ The Spoonful e-newsletter 80–85,
82, 83
consumer-generated Star Trek 113–18, 192
content 107 strategy 21, 165
direct response 106 campaign 104, 134, 158
overall awareness and media for digital audience 4
coverage 105–06 digital marketing 19
website statistics 106 marketing 182, 196
TurboTax Super Status 72–73 Suckley, N 143–44, 144
and key objectives 73 surveys/reports
Wall-E game (Disney/Pixar) 99 Smartphone Shopping Behaviour
return on investment (ROI) 5, Report (PriceGrabber.com)
160–61, 178, 182 18–19

Samsung 65–69, 191
branded social media
profiles 67