Page 80 - The Magic of Tiny Business
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Chapter Four Listen to Your Tiny Voice
Think differently.
Most conferences will have sponsorship levels that you
can purchase or trade for with in-kind goods. Again, work
with your full market value to bring the best value to your
business. And you can definitely trade for the value of the
conference registration. There’s a huge savings there with
an upside in visibility.
Trade shows and industry conferences aren’t just about
selling to one kind of buyer; they are about joining a com-
munity at an event that, over years, can become like a
family reunion. We quickly saw potential business with
retailers and marketers. We also saw how both of those
types of relationships were touchpoints to hundreds, pos-
sibly thousands more.
Touchpoints can be points of distribution, goods or
ideas, companies, or influencers. Every touchpoint mat-
ters. And just like our product with our tiny tag was a
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