Page 75 - The Magic of Tiny Business

Part II  Let Your “Why” Speak

organization, it’s because it makes you feel good. When
you give as a Tiny Business, you feel good and it provides
multiple ways to create mutually beneficial relationships.

One thing is true of most organizations: they are hun-
gry for funding, and they are happy to receive whatever
they can for free. What they offer is visibility to their sup-
porters. But for this to work for your Tiny Business, you
have to place a real monetary value on what you’re giving.
Negotiate a trade for visibility versus just giving it away.

When considering a donation or sponsorship:
® Put a market value on your goods or services.
® Negotiate on a full or partial value exchange

(e.g., tickets to the event, advertisement in the
program, use of their email marketing list, etc.).
® Get a donation letter for the IRS with value stated.
® Ensure visibility:
u Web links and logos on the event website
u Logo and write-up in the program
u Shout-out at the event
u Logo placement on promotional items
u Brand literature to be given out with promo-

tional items
u Social media mentions (by you and the organiza-

tion you are donating to)
® Approve all text and brand/logo use before it goes

to print.

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