Page 72 - The Magic of Tiny Business

Chapter Four  Listen to Your Tiny Voice

It’s a win-win scenario: you want to be seen and they want
to be seen.

My marketing director (my sister) submitted me for
the Westchester Business Council Entrepreneur of the
Year award and I won! I also nominated myself for a
women in business diversity award with a local news pub-
lication. A month later I received a call saying I was nom-
inated in two categories. At first I was flattered until I
remembered I’d nominated myself. LOL!

The exposure was great. Every nominee was featured
in the news publication with full bios and a short essay on
diversity. The publication went out to thousands of sub-
scribers. The request to vote went out in at least three more
issues, each time with a picture of everyone nominated
(more press!). Plus I leveraged the coverage by sharing it
with my business associates. They didn’t know I’d nomi-
nated myself.

I did not get the big award but, along with all other
nominees, I was invited to come to the ceremony to receive
recognition. I walked into the reception and saw people I
knew, who introduced me to their people. For a simple
submission that took me three hours, I got more than ten
touchpoints1 in the media and in person:

® 6 placements in business media (before and after)
® 1 placement in event program
® 1 peer recognition at event
® 1 peer connection at event
® 2 event group photos with name tag

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