Page 76 - The Magic of Tiny Business
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Chapter Four Listen to Your Tiny Voice
® Get sample assets (e.g., programs and other places
your brand appears) for your files.
Listen to Connect
Let’s talk about connections a bit more.
As a new business owner, you’ve just joined an ecosys-
tem. You now have relationships with customers, suppli-
ers, and possibly subcontractors such as tech support,
graphic design, legal, and accounting. If you don’t need
money-access relationships (e.g., loans and credit lines)
yet, you will soon. And here’s the thing about everyone
you’re working with:
“
You need them and they need
you to do business.
”
It’s not always a level playing field—who needs who
more—but it is an interconnected system of goods and
services.
With Eco-Bags Products, we knew we were onto an
opportunity for a powerful brand and growth, even
though we were still tiny. With limited resources and a
young family at home, the next step was to figure out how
to connect to more of our tribe with efficiency and speed.
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