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                    Outcome

If	a	pain	reliever	or	gain	creator	doesn’t	fit	anything,	it	may	not	be	creating
customer	value.	Don’t	worry	if	you	haven’t	checked	all	pains/gains–you	can’t
satisfy	them	all.	Ask	yourself,	how	well	does	your	value	proposition	really	fit
your	customer?

                       	Download	the	Value	Proposition	Canvas	pdf
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