Page 115 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 115
In the Bank
3. Business Model Fit
Business model fit takes place when you
Have evidence that your value proposition can be embedded in a profitable
and scalable business model.
A great value proposition without a great business model may mean suboptimal
financial success or even lead to failure. No value proposition–however great–
can survive without a sound business model.
The search for business model fit entails a laborious back and forth between
designing a value proposition that creates value for customers and a business
model that creates value for your organization. You don’t have business model
fit until you can generate more revenues with your value proposition than you
incur costs to create and deliver it (or “them" in the case of platform models with
more than one interdependent value propositions).
