Page 119 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Unbundling the Family
Value propositions to the consumer may also involve several stakeholders in the
search, evaluation, purchase, and use of a product or service. For example,
consider a family that intends to buy a game console. In this situation, there is
also a difference between the economic buyer, the influencer, the decision
maker, the users, and the saboteurs. It therefore makes sense to sketch out a
different Value Proposition Canvas for each stakeholder.
