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Haier has a value proposition to the end customer, households. Haier has a value
proposition to their intermediary customer, the retailers, who are also the main
channel for the end customer.
Platforms
Platforms function only when two or more actors interact and draw value within
the same interdependent business model. Platforms are called double-sided when
there are two such actors and multisided when there are more than two. A
platform exists only when all sides are present in the model.
Airbnb is an example of a double-sided platform. It is a website that connects
local residents with extra space to rent out and travelers looking for alternatives
to hotels as a place to stay. In such a case, the business model needs to hold two
value propositions, one for local residents (called hosts) and one for travelers.
