Page 15 - Professional Search Engine Optimization (SEO)

The basics 14

Low quality links also won't work. Google doesn't like automatically created forum
profile links, forum spam, comment spam, etc. That type of link can get your website
in trouble. It is important that the right backlinks point to your website.

The link builder tool in IBP will help you to get high quality links as easily as possible.
Details about IBP's link builder tool can be found later in this manual.

2. You need optimized web page content

While the linking concept is easy to understand, the hypertext-matching analysis
factor is a bit more complicated. Google explains hypertext-matching analysis as
follows:

"Hypertext-Matching Analysis: Google's search engine also analyzes page
content. However, instead of simply scanning for page-based text (which can be
manipulated by site publishers through meta-tags), Google's technology
analyzes the full content of a page and factors in fonts, subdivisions and the
precise location of each word.

Google also analyzes the content of neighboring web pages to ensure the results
returned are the most relevant to a user's query."

As Google analyzes the full content of your pages you also have to optimize the full
content of your web pages. It is not enough to edit your meta tags. You have to
optimize all factors that can influence your search engine rankings.

The problem is that many webmasters don't know which page factors can be
important. That's why we developed IBP's Top Optimizer. IBP's Top 10 Optimizer
will analyze all important web page factors so that your web pages will be perfectly
prepared for Google's hypertext-matching analysis. You can find details about IBP's
Top 10 Optimizer later in this manual.

One page is not enough

As mentioned in the explanation of Google's hypertext-matching analysis, Google
also analyzes the content of other web pages on your site to ensure that your web
page is really relevant.

That means that you must optimize different pages of your website for different but
related search terms. The more web pages of your website are optimized for keywords
about a special topic, the more likely it is that you'll get high rankings for a special
keyword that is related to that topic.

It is not enough to optimize a single web page. The more pages you optimize, the

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