Page 20 - Professional Search Engine Optimization (SEO)

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19 Professional Search Engine Optimization (SEO)

5.1 Why keywords are the most important part of SEO

A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people or too few people search for that keyword then your SEO efforts
will be in vain. The keywords that you choose are the most important factor that
decides whether you succeed or not.

If you target the wrong keywords, you'll waste a lot of time, energy and money.

BE CAREFUL: Think twice before you start.
Many webmasters think that they already know the best keyword for their websites.
If they haven't done some research, they are usually wrong. There are several reasons
for that:
· You know your business much better than anybody else. You know the

special terms that are used in your branch and you know what you should search
for when you're looking for products like yours.
· Your customers don't know as much as you. They don't know your
terminology and they might use totally different keywords. For example, a recent
study found out that many people search for the keyword "nose job". If you
optimize your web page for the keyword "rhinoplasty" then these web surfers won't
find your site.
· Have you considered the intention of the searcher? Just because a keyword
is used very often on search engines it doesn't mean that you'll get many customers.
People who find your website through a special keyword might not be interested in
purchasing.
It's very important that you take some time to find the best keywords for your
website. The time and efforts that you invest in finding the right keywords will pay
back in no time.

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