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23 Professional Search Engine Optimization (SEO)

5.2.3 Keywords for buying
          During the last research phase, web surfers know what they want to purchase. They
          are just looking for the website with the best offer. For that reason, these surfers use
          very specific keywords:
               Acme 3Beat move 8 GB Video MP3 Player
               Acme 3Beat move 8 GB free shipping
               Example Corp. Megaplayer Clip 1 GB
          People who use keywords for buying are ready to buy. However, these keywords
          won't help you much if you offer competing products.

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