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23 Professional Search Engine Optimization (SEO)
5.2.3 Keywords for buying
During the last research phase, web surfers know what they want to purchase. They
are just looking for the website with the best offer. For that reason, these surfers use
very specific keywords:
Acme 3Beat move 8 GB Video MP3 Player
Acme 3Beat move 8 GB free shipping
Example Corp. Megaplayer Clip 1 GB
People who use keywords for buying are ready to buy. However, these keywords
won't help you much if you offer competing products.
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