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21 Professional Search Engine Optimization (SEO)
5.2.1 Keywords for browsing
During the first research phase, web surfers use general keywords to find
information. For example, a web surfer might be interested in an MP3 player. The
keyword that the web surfer might use in search engines could be:
mp3 player
People who use keywords for browsing are usually looking for information only.
Keywords for browsing usually have a very high search volume. Getting a top 10
ranking for these general keywords is very difficult and nearly impossible.
It is unlikely that a web surfer who uses such a generic keyword will buy something.
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