Page 23 - Professional Search Engine Optimization (SEO)

Find the best keywords 22

5.2.2 Keywords for comparing

In the second research phase, web surfers narrow their selection because they now
know what type of product they want. For example, the web surfer might have found
out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The
keywords of these web surfers are more specific:

mp3 player 8 GB
mp3 player usb stick
mp player under $100
acme mp3 player
example copr mp3 player

People who use keywords for comparing are more ready to buy. Comparing keywords
are probably the best keywords that you can target for your search engine
optimization campaign.

They often have much lower search volume than general keywords but they will lead
to more sales and it is much easier to get top 10 rankings for these keywords.

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