Page 17 - Professional Search Engine Optimization (SEO)

The basics 16

4.4 SAFE TIME: a single spam element can destroy everything

Before you start with your search engine optimization efforts, you must make sure
that your web pages are spam free. This is very important.

If your web pages contain a spam element, all other search engine optimization
efforts are pointless.

If a search engine has tagged your website as a spam source then you have to remove
the spam elements from your web pages before the search engine will take another
look at other elements of your site.

Google has become very aggressive when it comes to deleting spam

Google doesn't like spam and your website will be removed from Google's index if you
use spammy methods to promote your site. Most search engines consider the
following spam:

· automatically created low quality content
· automatically created backlinks (automated blog comments, automated forum

accounts, etc.)
· cloaking (the web server returns different pages for search engine spiders and

human web surfers)
· doorway pages
· misleading redirections
· hidden text (text has a color that is very similar to the background color, text in very

small font sizes, text that has been hidden with CSS tags etc.)

If you use one of these techniques on your web pages, remove them now. You might
get short term results with them but it is extremely likely that search engines will ban
your site if you continue to use them.

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