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Optimize your web pages                                                                                                                             54

6.2.1 How IBP's Top 10 Optimizer works

          In contrast to tools from other companies, IBP's Top 10 Optimizer does not give
          general advice. IBP's Top 10 Optimizer does not use a one-size-fits-all approach.

              The advantage of IBP's Top 10 Optimizer over other tools is that IBP's Top 10
              Optimizer gives you advice that is specifically for your web page, your keyword
              and the search engine that you selected.

          IBP analyzes the web pages that currently have a top 10 ranking on the selected
          search engine for the selected keyword and it compares these pages with your own
          web page.

          Since the analyzed pages all have a top 10 ranking, they must have the best settings
          for a top 10 ranking on Google.com (for example). IBP finds out what the top ranked
          pages have in common and it tells you in plain English how to change your web page
          so that you can beat these pages.

          Example:

          Suppose you want to know how to get a top 10 ranking for the search term "outdoor
          equipment" in Google.com. IBP will tell you how to optimize your website for exactly
          that search term and Google.com.

          IBP's advice is based on in-depth analysis of current, up-to-the-minute top 10 results
          in Google for that search term and it is specifically for that search term and
          specifically for Google.com.

          IBP's high quality analysis results are always up-to-date, specific, and accurate. You
          won't get that level of search engine optimization accuracy with any other tool.

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