Page 60 - Professional Search Engine Optimization (SEO)

P. 60

59 Professional Search Engine Optimization (SEO)

Citations have a similar effect on local searches as backlinks have on regular website
listings. Try to get your website address listed on as many websites as possible to
show Google that your business is real.

Ranking element 5: data consistency
Your business name, address and phone number has to be consistent across the
different websites that list your business. If your business is listed with different
information then this could be interpreted as a spamming attempt.

Ranking element 6: you must have positive reviews
Google Places is basically a recommendation search engine. They recommend local
restaurants, plumbers, hotels, etc. in the search results. If the recommended
businesses offer poor products and poor services then people wouldn't continue to
use Google Places.
Positive reviews and ratings help Google to gain more confidence in your company.
The more positive reviews your company has, the better. Encourage your customers
to write a positive review if they are satisfied with your products and services.

Ranking element 7: proximity to the searched location
If your business is located near to the searched location then it is more likely that it
will be displayed in the search results. If you have a hotel near the Museum of
Modern Art then it's likely that Google will show your Google Places listing for search
terms such as "hotels near moma".

55 56 57 58 59 60 61 62 63 64 65