Page 103 - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - PDFDrive.com

“Today's buyer is empowered by the Internet. A modern demand generation
strategy means less focus on interruptive outbound marketing and more
focus on inbound marketing.”

Ironically, when I pose these same survey questions to sales and marketing
executives, asking them where their companies are spending their sales and
marketing dollars, the results are quite different.

“How much are you spending on outbound marketing, such as cold-calling,
direct mail, advertising, and trade shows?”

Many people are embarrassed about the amount of money they are throwing
away on these tactics.

“How much are you spending on inbound marketing, such as SEO, social media
participation, and blogging?”

Many people are spending next to nothing.

Despite the shift from outbound marketing to inbound marketing that is so
obvious when viewing the situation as a buyer, for whatever reason, companies
are very slow to react. Companies watch the effectiveness of outbound
marketing tactics decline. Companies watch the effectiveness of inbound
marketing tactics increase. Yet companies continue to pour the majority of their
demand generation efforts into outbound marketing.

Don't make this mistake. Invest in inbound marketing. Help buyers find you.

How Can Your Business Rank at the Top of
Google?

There are hundreds of phrases for which every business owner would give their
left arm in order to rank at the top of Google. The potential impact to their
business is enormous.

How do you do it? How do you get your business to the top of Google for the
words and phrases that your best-fit buyers are searching for?

Let's review a brief history of search engine ranking algorithms. You may recall
that Google was not the first search engine. Do you remember Alta Vista and
Excite? They were among the first movers in the search engine industry. These