Page 105 - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - PDFDrive.com

you will be found often by qualified prospects in Google. The demand for your
business will grow exponentially. Your business will be changed forever.

At this point, you may be asking, “But how do I achieve these goals? How do I
organically get a lot of inbound links from other websites? How do I organically
build a large social media following?”

Here are the two simple actions you need to take in order to drive inbound links
and social media following:

1. Create quality content (e.g., blogs, ebooks, webinars) on a frequent basis.

2. Participate in the social media discussions in which your target prospects are
already conversing.

“Successful inbound marketing comes from two tactics: (1) continual quality
content production, and (2) frequent online participation in social media
where your target buyers are already conversing.”

That's it. This simple strategy will modernize your demand generation strategy.
It will align your business with the habits of the modern buyer. It will get your
business found by the prospects you care about most. Not only will you start
generating lots of traffic from Google, you will also start developing a valuable
social media following. You will start to amass a sizable blog subscriber list.
Prospects will start to give you their email so you can continue to send them the
valuable content you now regularly produce. These actions of blogging, quality
content production, and social media participation to drive qualified Google
search traffic is the foundation of inbound marketing. It is the cornerstone of
getting your business found when and where your prospects are searching.

This Does Not Happen Overnight

One major mistake companies make when embarking on this journey is a lack of
commitment. They set up a blog and social media accounts for the company.
They write three blog articles. They promote their articles on their social media
accounts. Nothing happens. They think, “Maybe inbound marketing doesn't
work for my business?”

It will. You just need more time. We often draw an analogy between this style of
demand generation and weight loss. If you have a goal to lose 10 pounds, you do
not hit the gym three times in the first week and lose the 10 pounds. In fact, you