Page 163 - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - PDFDrive.com

years, pursued rewarding careers as investment bankers, management
consultants, engineers, entrepreneurs, lawyers, and doctors. Traditionally, they
have delegated the sales jobs to their less-accomplished peers. However, I am
confident that this will change. In the last few years, I have seen a renewed
interest in sales by top students from the world's best universities. These students
see that many Fortune 500 CEOs' careers started in sales and appreciate the
importance of sales in almost every aspect of entrepreneurial success. They
understand the financial rewards of a high-performing career in sales.

Over the years, buyers have migrated from reluctantly engaging with salespeople
to proactively avoiding them. Salespeople are notoriously regarded as
manipulative, deceitful, and borderline unethical. It is these perceptions, and the
behaviors that create them, that will lead to the continued degradation of the
sales profession. We need to embrace the early incubation of modern sales
tactics in order to change this stigma. Salespeople should be thought of as
helpful advisors and respected thought leaders. They should be sought after in
times of crisis, just as doctors are, and their diagnoses should be taken seriously.

As both buyers and sellers, we should all want this evolution for the sales field.
We need to accelerate the journey toward this vision; however, I don't know
how. This is where I need your help.

Somebody out there holds the most important element of the sales acceleration
formula: improving the underlying global perception of sales itself.

Perhaps it is you.