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Making change pay
questions of
transformation
You cannot manage change. You have to initiate it. Peter Drucker
He is a modest man who has a great deal to be modest about. Winston
Churchill (said of Clement Atlee who beat him in the next election)
n Questions that can change a culture.
n The one key question that will get everybody to the barricades
when the chips are down.
n Questions that help people to embrace change.
n Questions that show when change is unnecessary.
What you will gain from this chapter
n How to identify when change is needed.
n How to introduce change with the minimum of problems and maximum
success.
n How to understand if, when and why people oppose change.
Some important factual questions about change
What are the indicators that change is needed?
– Are we merely surviving where we ought to be thriving?
– Are we losing sales in a growing market?
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