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Key Management
ideas
The thinkers who change the
way we manage
Stuart Crainer
ISBN 0273638084
New management ideas are springing up all the time,
propagated by new gurus, adopted by consultancies, and
promoted through hundreds of business books. But how do
managers find time to read every new theory? How do they
distinguish important ideas from pure sales hype?
Key Management Ideas cuts through the padding and jargon to
give concise summaries of the most important contemporary
management ideas. Stuart Crainer provides an educated and
unbiased opinion of the worth of each concept and discusses
the benefits and pitfalls of applying them.
“If you are short of reading time and want to become
ridiculously well-informed in a single sitting about any
management fad for the last 15 years, this is the book for
you.” – Business Age
Available at all good bookshops and online at
www.business-minds.com
