Page 10 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com
P. 10

You	Don’t	Learn	Until
                You	Launch	

                “It’s	fine	to	celebrate	success	but	it	is	more	important
                       to	heed	the	lessons	of	failure.”	Bill	Gates

In	2007,	I	was	one	year	into	my	first	business.	Flying	back	from	my	honeymoon,
I	finished	the	book	Think	and	Grow	Rich.	It	advised	thinking	of	a	financial	goal
for	the	next	12	months,	and	saying	it	every	day.	I	thought	of	$100k	as	an	annual
wage,	to	pay	myself	from	my	business	profits.	The	maximum	I	could	draw	at	the
time	was	$40k,	which	was	about	half	of	what	I	was	earning	at	my	previous	job	a
year	earlier.

I	said	it	to	myself	every	day	throughout	2007.

But	I	didn’t	hit	the	goal.	I	didn’t	even	hit	half	of	the	goal.	Not	in	2007,	or	2008,
or	2009,	or	2010,	or	2011.	In	2012,	my	wage	dropped	so	far	it	fell	below	zero.

In	 June	 2013,	 I	 had	 nothing	 left	 and	 was	 two	 weeks	 away	 from	 giving	 up	 on
entrepreneurship	for	good	and	getting	a	job.

Flicking	 through	 the	 limited	 opportunities	 in	 my	 area,	 I	 considered	 moving	 my
family	 back	 to	 the	 city.	 I’d	 thought	 of	 myself	 as	 an	 entrepreneur	 for	 the	 last
fourteen	years,	and	I’d	ridden	the	roller	coaster	of	business	ownership	for	the	last
seven.

What	the	hell	was	the	point?
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