Page 50 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

and create an impact. To do that, they have to serve large markets. They may
start serving a small market, but to maintain consistently growing profits, they
can’t be restricted by the pool they are swimming in.

At the idea stage, give some thought to whether you are building a business for a
small group of people or whether it can grow into a large market.

7. Tap into pain or pleasure differentiators

Everyone will tell you to have a “unique selling proposition” or a
“differentiator.” What they don’t tell you is it’s not enough to just be different.

All that matters is what your customers care about.

WP Curve is not just unique compared to competitors. It also goes above and
beyond in the areas that matter most to customers.

Our support is unlimited, so customers don’t have to worry about the pain
of unexpected invoices.
Our support is live 24/7, so customers don’t have to worry about the pain of
being organized and waiting around for advice.
We offer same day turnaround on jobs, so customers can enjoy the pleasure
of creating new content on their site, instead of waiting around for days or
weeks to have it fixed.

I’d worked with small business owners for many years and I knew the agency
model just didn’t cut it anymore. The industry went from web developers being
the only one to touch a website to business owners maintaining their own
content in a few short years. Agencies weren’t equipped to deal with this and
provide the service that the new type of business owner needed.

The technical change had resulted in a different set of expectations for
customers. Agencies failing to meet those expectations had created a new set of